1. The arrogance and the danger of political advertising : deception and distortion in the campaigns of Carter and Ford -- 2. The first misleading presidential campaign commercial : Ike as a TV trailblazer -- 3. The 1960 campagin : a commercial footnote -- 4. The masking of a quagmire : how Lyndon Johnson decieved the little girl and her daisy -- 5. The making of a straw man, 1964 : Barry Goldwater: Lyndon Johnson's secret image -- 6. The unselling of the president, 1968 : how Hubert Humphrey's fatal advertising strategy put Richard Nixon over the top -- 7. Inside the November Group, 1972 : The White House starts a private advertising agency, and the dance of the leaders goes on -- 8. Honest Jimmy vs. Honest Jerry, 1976 : a campaign as American as apple pie, motherhood, and Machiavelli -- 9. Should political advertising be banned? : the rights of politicians vs. the rights of voters -- 10. Breaking the back of the political commercial : without you there is no deception. Abstract Analyzes dozens of presidential campaign commercials according to the truth-in-advertising standards imposed on product commercials and discusses how presidents and presidential candidates use television. Published in: New York Physical description: viii, 232 pages : illustrations ; 24 cm

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